Benefits of Having Facebook Page For Your Business (and other Social Media Accounts) – Part #1

You have probably heard many times how social media platforms are a powerful tool for advertising and promotion. There are so many benefits you can get from Facebook Page, Instagram Profile and accounts on other social media platforms such as Twitter, Linkedin etc.

Still, not all social media platforms will bring you the same results; you will have to determine which one is the best possible for the needs of your business. Because you don’t know that at the beginning, you will have to test all the accounts you make in order to see which one your audience is using the most.

Even when you determine the one that you will be focused on, don’t completely forget about the other accounts. Maybe the majority of your audience is active on, for example, Facebook, but there are always parts of the audience who would rather choose some other platform.

So, when we explained this, now is the time to see which benefits you can actually get.

Increased Exposure to Potential Customers

You probably don’t know a person, or at least not a lot of them who don’t have a Facebook account. It has more than 1 billion users, and that means you have a large market of potential customers. In case you don’t find the new customers, I suggest you think again about the idea of your business.

Collect More Leads

It’s not enough for your business to have people who will just like your page. That will maybe represent some kind of short-term solution, but for a longer period of time, it won’t mean anything to you.

You will have to gather “true fans” if you want your business to grow. That means that you need to connect with them out of Facebook or any other social media platform.

And there is no smarter way to gather leads than getting their e-mail address. You can do that through giveaways, newsletters, and contents that you will share on your page.

Lower Marketing Costs

We already said in one of the previous articles that making a Facebook page is for free. There are surely some other costs like finding a graphic designer who will design a logo and other pictures that you will share, or investing money in running ads, but even those costs are not so large. And we all know how tough it can be to collect enough money when you are at the beginning of your business journey, and making a Facebook page is the right choice for you.

Reaching a Targeted Audience

It’s true that there are more than billion Facebook users (other social media platforms are almost equally popular), but that doesn’t mean that everyone will like your page. And you also don’t need to try to get everyone’s “like”.

First of all, you will have to determine which audience you would like to target. Maybe you want to target people from Toronto who are between 18 and 30 years old. Or maybe you would like to target male followers from Canada? It is up to you, but whatever you choose, your Facebook Page, or more precisely, the ads you run will determine precisely who those people are.

Facebook Insights

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You will be able to see how may page likes you have, the reach of the posts and the whole page as well, the engagement of the page (very important), the performance of the post and many other things. These numbers will help you to determine the marketing strategy for the future.

The Increase of Web Traffic

A lot of businesses are using their Facebook page (as well as Instagram profile, Twitter account etc.) to drive traffic to their website/blog. You can add the address of your website in the description of the Facebook Page, but you can also include links that will lead to your website on your Facebook posts. We won’t analyze in details that now, but my advice is to publish some interesting pictures and to add a short Facebook content with the link to your website.

Building a Brand Loyalty

I am sure that all business owners have the idea to make a brand of their business. Of course, that is a very long process, and for something like that, it needs time and a lot of good strategic decisions.

Still, making your own Facebook page is the first step that will allow you to do something like that. If you constantly provide valuable content, be sure that sooner or later the people who liked your page will become your fans.

They will follow you constantly and respect you more because they will see that your intention is not only to take their money and to make a profit, but also to bring the value to their lives.

Social Media Tips & Guide

Part #1 – Benefits of Having Facebook Page For Your Business
Part #2 – Best Practices for Successful Social Media Marketing
Part #3 – Cheapest and Fastest ways for Social Media Branding & Design
Part #4 – How To Get More Customers & Audience
Part #5 – Do More With Ads
Part #6 – How To Find A Perfect Influencer On Instagram
Part #7 – How To Switch From Private To Business Account On Instagram
part #8 – Instagram Vs Facebook: Where To Advertise?