Instagram vs Facebook: Where To Advertise? – Part #8
After a series of articles, I would like to make the final analysis of the advertising on the 2 most popular social media platforms – Facebook and Instagram.
The right question is – “Which one will boost my business more?” I always recommend to the beginners that they should try both platforms at the same time and to see which one will satisfy the needs of their business more.
But, we can’t find a clear answer if we previously do not analyze parameters that are the most important for the boost of your business. So, I suggest we compare the data we have about both platforms.
Reach
This platform has more than 800 MILLION active users on a monthly basis and about 500 million daily active users. About 85% of these users are outside of Canada, so if you are planning to build a business empire one day, you can be sure that Instagram will allow you the massive global reach.
One more data that you should know is that there are more than 1 million advertisers.
Reach
Facebook (Winner)?
The popularity of Instagram is growing, but Facebook still holds the reward for the most popular social media platform. It has 2.2 billion monthly users. So when we compare these two, Facebook is definitely a winner when we talk about the reach.
Engagment
Instagram (Winner)?
Engagement is the most powerful feature of this social media platform. Believe it or not, Instagram users share more than 95 million photos on videos average on daily basis. But, even more fascinating data is that these posts get about 4.2 BILLION likes in a single day.
Engagment
Facebook is not so good as Instagram when we talk about engagement, but it can definitely give you great results because it is on the second place among all social media networks.
Traffic Engagment
Instagram (Winner)?
Except for the highest engagement rate, this network also brings the high-engaged website visitors. This is extremely important if you are selling the products online, through your website. The studies have shown that Instagram visitors spend 192 seconds on average on the websites they saw on their main page. We can surely announce that Instagram is the winner again in this match.
The medication also has been shown to treat pulmonary arterial hypertension (PAH) in June 2005, and registered as Revatioas its commercial name for PAH treatment. bulk tadalafil This strange and fatal cialis professional no prescription illness form can be purchased in different dosages at reasonable prices. Some physical factors including prostate, diabetes, cancer, viagra viagra blood pressure, liver, kidney and lung diseases. A drink which contains viagra in italy lycopene offers good prostate health.
Traffic Engagment
Just like Instagram, this platform is more popular for women than for men. Still, the difference is not so big, about 77% of female Internet users are using Facebook every day, and about 66% of male internet users are also active on this social media network.
We can’t announce the winner here because that depends on the needs of your business. You will decide to who you are going to dedicate the products or services your business is providing.
Demographic
According to the statistics, about 35% of female Internet users are using Instagram actively. When we talk about men, about 26% are active users of this platform. Still, something that you should know is that this platform is most popular for the younger generations. 55% of Instagram users are old between 18 and 29.
Demographic
You can also expect good traffic engagement from the Facebook users, but just to know, on average, they spend about a minute and a half on the website they visited through this platform.
Conclusion
So, for the end, let’s make a short conclusion. Thanks to Facebook, you can be sure that your Facebook Page will potentially have a better reach. Still, when we talk about engagement, Instagram is a lot better platform to choose.
Still, all these facts are irrelevant if you are not having a good marketing campaign. Just because Instagram has better engagement, that doesn’t mean your business page will have it; it all depends on the content that you are sharing with your audience.
Analyze in details what target group is the most interested in the content you are sharing and the products you are selling. If you miss the right target audience, you can be sure that won’t succeed to improve your business through social media advertising.
Social Media Tips & Guide
Part #1 – Benefits of Having Facebook Page For Your Business
Part #2 – Best Practices for Successful Social Media Marketing
Part #3 – Cheapest and Fastest ways for Social Media Branding & Design
Part #4 – How To Get More Customers & Audience
Part #5 – Do More With Ads
Part #6 – How To Find A Perfect Influencer On Instagram
Part #7 – How To Switch From Private To Business Account On Instagram
part #8 – Instagram Vs Facebook: Where To Advertise?