Best Practices for Successful Social Media Marketing – Part #2

The practices that you use on your social media pages will determine how successful your social media marketing actually is.

For each industry, there are some different practices or methods that you should use to promote your business, but there are some rules that every company and business owner needs to respect.

One thing before we start with tips. Facebook, Instagram or any other social media platform, as well as your followers, are not guilty at all if you don’t succeed to promote your business well.

That means that the practices you are using are not good, and that is the reason why you are not getting positive feedback, or not receiving any feedback at all. So, let’s begin.

Respond Promptly

You can expect that your target audience will have high expectations from you. Of course, it is hard to be equally dedicated to every customer, and that is the reason why you can’t do these things alone.

Statistics say that more than 53% of Twitter users demand that response comes in less than an hour. I am sure the statistics are the same for any other social media platform. Still, if you want to be better than your competition and if you want to improve your business, this is the situation you will have to accept and to adjust it.

If you respond promptly, it is more likely that customers will buy your product or choose you to help them with your service. That’s why I suggest you find many virtual/personal assistants who will help you to do that properly.

Share Positive Emotions

It doesn’t matter which audience you are planning to target, but everyone likes to see something positive on the front page of their Instagram or Facebook account. When I say positive emotions, I think about sharing love, motivation, and inspiration.

Those pieces of content are the most valuable ones. You will be able to make someone’s day happier or to motivate him to continue the struggle. Except that, the customers will see the clearer picture of the intentions you have. Maybe that type of posts won’t bring you profit, but it will definitely bring you joy when you connect with your audience.

Stop Posting and “Praying”

I know many people who have a Facebook page for their business, and they are still trying to guess which part of the day is the best one to publish a post. Well, just as I said in the subtitle, stop posting and “praying”, you won’t get the results in that way.

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Talk with Your Customers

Consider this step as the most important one from the list. If you think your job is done when you publish a post on any of the social media pages, you are wrong. You have to ensure that people don’t consider you as a company that is there to sell them something; you need to represent yourself as their friend.

First of all, talking with your customers is the best way to get feedback for products and services you are offering. Second, you will build a trusty and reliable relationship with them, and that is one of the keys to improving your business or brand.

Measure the Success

We already talked about data you can get if you create a Facebook/Instagram page for your business. If you really want to know how quick and effective you are, you need to measure the success even on a daily basis.

With the data you get, you will be able to make smarter decisions. You will determine how much money you need to invest in ads (more or less), is the target audience you picked the right one, are your posts so attractive and engaging and many other things.

If you see that the numbers are not on your side, be sure that there are a lot of things you will need to change. Nothing will change by itself, so I suggest you to always have a plan B and plan C if the things are not working as you imagined.

Social Media Tips & Guide

Part #1 – Benefits of Having Facebook Page For Your Business
Part #2 – Best Practices for Successful Social Media Marketing
Part #3 – Cheapest and Fastest ways for Social Media Branding & Design
Part #4 – How To Get More Customers & Audience
Part #5 – Do More With Ads
Part #6 – How To Find A Perfect Influencer On Instagram
Part #7 – How To Switch From Private To Business Account On Instagram
part #8 – Instagram Vs Facebook: Where To Advertise?