Do More With Ads – Part #5

As I said in one of the previous articles, social media platforms are a powerful tool because they are allowing you to run ads and to target the specific group of people that will potentially be interested in buying your products or using your service.

I agree there are some others ways that can help you to promote your Facebook Page or any other account, but I can guarantee you there is no more effective way than running ads.

It is not so hard to learn the technical part about setting up an ad on your Facebook or Instagram page. I suggest you research a little because there are many tutorials on YouTube. Still, it is not just enough to set up the ad; you need to make a good analysis of your potential audience and potential customers.

Benefits of Using Ads

Every business can benefit from social media ads. First of all, you will be able to reach more people than usual. But, just as you know, it not important to reach to everyone; your task is to reach the people who can be your potential customers, and that is exactly the biggest benefit of running an ad for your business.

You will be able to determine who should see your ad, or in other words, you will be able to target the specific audience that can become your potential customers.

So, the basic things that you can set up thanks to ads are gender, age, geographical area etc. Maybe your products are dedicated to young women from Toronto, or maybe your products are dedicated to the older men from the whole Canada, it absolutely doesn’t matter, you will be able to set up everything.

The Cheapest Way of Promoting

Except it is effective, social media advertising is also one of the cheapest ways for promoting. You don’t need to spend millions of dollars at the beginning, and the good thing is that most of your potential customers are using social media like Facebook and Instagram.

Note: Test the campaigns constantly!

Because you are at the beginning, and you are not sure how your perfect customer looks like, you will have to test the ads until you find the perfect ad campaign. That deserves a lot of knowledge, but also a certain amount of money.

You don’t have to start with large sums. I suggest you start with $5 per day for each ad campaign, just to see how the things are working. After a few days or weeks, you will find out which one suits your business the most.

It is Measurable

The good thing for all business is that you can measure the success of your ad campaigns and that will definitely help you with testing of the campaigns you run. You will have enough data that will show you how good the reach of your campaign is, and how many people have visited and liked your page when they saw the ad.

It Increases Website Traffic
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Most of the businesses are offering their products or services on their website, and running Facebook or Instagram ads will help you to increase the website traffic. And that is the crucial moment when the members of your audience decide if they are going to become your customers.

Lookalike Audience

Something that Facebook allows you is to target a lookalike audience. This is something that can definitely help you to determine how your perfect customer looks like.

When you target the audience that needs to see the ad for your business, you can do that by selecting the group of people who are following the Facebook pages of your competition.

For example, you can target young people between 18 and 35 who have liked Facebook Pages of your biggest components. This is very powerful because those people are most likely interested in the products or services you are offering.

That’s also a good test for you. You will be able to see if it’s possible to attract the customers of your competition. If not, I am sure there are a lot of things you should change.

Competitors are Using Facebook/Instagram Ads

Something that I need to note for the end of this article is that you can be sure that your competitors are using ads on social media platforms. If you choose not to use them because you think it is expensive or because you think it’s useless, you are just making it easier for your competition.

Imagine that you need to advertise on TV. It would be much more expensive than advertising on social media. And if you think it is useless, I included a lot of pictures in the articles that are showing you how ads are actually important, and I suggest you look them; I am sure you will change your mind.

Social Media Tips & Guide

Part #1 – Benefits of Having Facebook Page For Your Business
Part #2 – Best Practices for Successful Social Media Marketing
Part #3 – Cheapest and Fastest ways for Social Media Branding & Design
Part #4 – How To Get More Customers & Audience
Part #5 – Do More With Ads
Part #6 – How To Find A Perfect Influencer On Instagram
Part #7 – How To Switch From Private To Business Account On Instagram
part #8 – Instagram Vs Facebook: Where To Advertise?