How To Switch From Private To Business Account On Instagram (And Why) – Part #7

When you make a profile on Instagram, by default, you will make a private account. Many business owners that make accounts on Instagram choose to keep the private account because they are satisfied how it works, and some of them don’t even know about the benefits of using the business account.

That is the reason why I want to talk more about the benefits you can get from this type of account and to show you how you can use it for analyzing the success of your marketing campaigns.

Followers can Easily Contact You

Before Instagram rolled out the business profiles, followers could only reach to your website if they click on the website link that most of the business owners put in the description of the profile.

With the business acc, the things are different and better. You will be able to add contact information and the contact button will appear on the front page of your Instagram profile, next to the profile picture.

Access to Analytics

A few years ago, you could only follow the analytics of your profile through a third-party tool. That was also not so difficult, but with business profiles, Instagram made it a lot easier for the users.

Instagram Insights represent a convenient way for business owners to get a quick look at how their content is working for them. You will be able to analyze each post, or more precisely, you will be able to research reach, impressions, and information about followers within the week.

You also have the option to see the TOP post for the last week, and in that way, you will see a clearer picture what type of posts can bring you more audience, but also more potential customers.

Instagram Ads

Ad creation is a lot easier with the business profile. You just need to click on the “Promote” button which you can find below each post you publish. We already talked about how powerful Facebook and Instagram ads can be for promoting your business on social media, so I think this is the main reason why you should switch to a business account.

How to Switch from Private to Business Account

The whole process is actually quite simple. When you get to your settings, you will find “Switch to Business Account”

After you do that, you will get a few explanations of what can you do with Business Profile, just click on “Continue” until the explanations are finished.

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After that, you will get the option to connect your business profile with your Facebook page. I suggest you do that because I like when all the accounts I have are connected. But, Instagram also gives you the option to skip this part.

Choose a Category

Next step is to choose a category for your business account. If you are a local business owner, and I am sure that you are because you are reading this article, that is the category you should choose. After that go “Next”

Add Contact Option

This is the benefit we were talking about above. You will have the option to add contact information to your profile where your audience and potential customers can contact you for more information.

You will be able to add an e-mail address, business phone number, and business address.

When you go “Next”, the process is finished. I told you there is nothing complicated. One more benefit I forgot to mention is that using the business profile is for free. I agree that you will have to invest money in Instagram ads, but you won’t need to think about money when we talk about this part.

Social Media Tips & Guide

Part #1 – Benefits of Having Facebook Page For Your Business
Part #2 – Best Practices for Successful Social Media Marketing
Part #3 – Cheapest and Fastest ways for Social Media Branding & Design
Part #4 – How To Get More Customers & Audience
Part #5 – Do More With Ads
Part #6 – How To Find A Perfect Influencer On Instagram
Part #7 – How To Switch From Private To Business Account On Instagram
part #8 – Instagram Vs Facebook: Where To Advertise?