How To Find A Perfect Influencer On Instagram – Part #6

Influencers on Instagram can help you a lot to grow your business and improve your brand. Still, not everyone who has a lot of followers can be considered as an influencer.

That is the common mistake most of the beginners in the business world are making; they find an Instagram Page with 100k or more followers and they pay a certain amount of money to be promoted on their profile. In the end, they realized that investment was bad because they didn’t get any followers on the profile of their business, and we won’t even talk about making a profit from it.

There are some rules that you need to know before you start looking for a perfect influencer on Instagram. Most of the entrepreneurs do not consider them important, and that is the reason why I want to share a few tips with you.

Related Industry

Just like when you are targeting audience with ads, you also need to know who your target audience is when you are looking for an influencer. Let’s imagine that you are selling technology equipment, computers, headphones, microphones and things like that. If you find a profile with a lot of followers that are sharing content about fashion, the results will be – 0.

Logically, you need to find someone who is, for example, a gamer or programmer that is sharing tech related content. Then, you can be sure that you will have some positive results.

Ask For the Statistics (VERY IMPORTANT!)

Okay, finding an Instagram profile that is influencing the people from your industry is not so complicated task. If you can’t do it alone, find a virtual assistant on Upwork that will help you to do that.

Something that you definitely can’t skip when you negotiate with influencers is to ask them to show you the statistics of the success of their profile. Be aware that followers can be purchased, just like likes and comments. In other words, many profiles on Instagram are nothing more than a scam, and you need to avoid that if you don’t want to spend your money on nonsense. You actually don’t need statistics to see if the followers are fake. Just check if every second or third follower doesn’t have a picture; if you see something like that, avoid those “influencers”.

Of course, if you want to target a specific group of people, the majority of his or her follower needs to be the members of that group. For example, if you are targeting female person age between 18 and 25, it would not be useful for you if the followers of your influencer are mostly older than 30.

So, if all the followers are “natural”, there are other things that you need to check: Reach and Engagement

Reach

There are 2 different types of influencers: Micro and Macro. People mostly think the Macro influencers are always the better choice, but believe me, “size” doesn’t matter at all.

There are small profiles that have a lot more effective reach than the larger ones. And that is the data you can see when, the influencer you are negotiating with, send you the stats. Everything depends on the content that is shared.

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Even the more important data for you is the engagement of the profile. First of all, you should research the profile before you even contact the person who is leading the profile. Check how many likes and contents every post has. If the profile of 20k followers has 200 likes and a few comments; that is not something you are looking for.

Use Hashtags

One more method that can help you to find an influencer is to search for them through hashtags. Influencers mostly use thousands of hashtags on their posts, and in the last few months, Instagram allowed his users not just to search for personal or business profiles, but also for hashtags.

For example, if you are selling fishing equipment, you should try with something like #fish #fishing #fishingseason #fishingtoronto etc.

Make a Trusty Relationship

The relationship between you and your influencer needs to be focused on trust. I know it’s hard to believe to someone who you don’t know, but if you want to have a successful cooperation, you simply can’t skip that.

For the first promotion, I suggest you offer to your client to pay him a half price in front. In that way, you will both be sure that after the promotion is completed, both sides will be satisfied.

Of course, if the profile is serious and if it already has a long influencing history, you will probably have to pay everything in front. Don’t try to save money here; investment in influencers can make you a lot more money. Maybe not immediately, but in a short period of time, it definitely can.

Social Media Tips & Guide

Part #1 – Benefits of Having Facebook Page For Your Business
Part #2 – Best Practices for Successful Social Media Marketing
Part #3 – Cheapest and Fastest ways for Social Media Branding & Design
Part #4 – How To Get More Customers & Audience
Part #5 – Do More With Ads
Part #6 – How To Find A Perfect Influencer On Instagram
Part #7 – How To Switch From Private To Business Account On Instagram
part #8 – Instagram Vs Facebook: Where To Advertise?